Who it’s for
BookArc for consultants
A consultant’s hardest problem is being credible to somebody who has never met them. A published book or report is the least effortful way to solve it.
The problem
Credibility is your whole pipeline
Every engagement is somebody deciding to trust an expensive stranger. Anything that shortens that decision is worth more than another proposal template.
Your best thinking is trapped in decks
You have written the same analysis for eleven clients. It exists in eleven PowerPoints nobody outside those companies has ever seen.
Reports go stale
A useful industry report needs updating annually, which is why most consultants publish exactly one.
You probably want a report, not a book
For consulting, the research report format usually beats the guide. It reads the way your buyers already read — an executive summary, the question, the method, findings one at a time, implications, limitations, what to do next. It signals rigour, which is what you are selling.
It is also the format that gets forwarded internally, which is the only distribution that matters when the buyer is a committee.
The diagnostic, as a giveaway
The single most effective short book a consultant can publish is the one that helps a reader work out which version of the problem they have. That is exactly what you do in the first paid meeting, and giving it away does not cost you the meeting — it fills it with people who already know they need you.
Making it annual
A report that comes out every year becomes a thing people wait for, and a reason to email your list that is not a pitch. The reason most consultants publish one and stop is that the second one costs as much as the first. That is the constraint this changes.
Questions people ask
Should I sell it or give it away?
Give it away if the goal is engagements — the price of the book is noise against the price of the work, and a paywall costs you the readers who would have hired you. Sell it only if the book itself is a product line.
Can it use my own data?
You can describe your findings and framing in the brief, and edit the draft. It will not read a spreadsheet for you, and any figure that matters should be one you put in and checked.
Also written for
- Self-published authorsYou already know how to publish. The bottleneck is the draft, and the six weeks between “I should write that” and chapter three.
- CoachesCoaching is sold on trust, and trust is expensive to build one conversation at a time. A book does it while you sleep.
- Course creatorsYour course already has a structure, a promise and an audience. Three of the four hard parts of writing a book are done.
Write the book you keep meaning to write.
Describe it in one sentence. BookArc plans the chapters, writes every one of them and designs the cover. 30 credits free, no card.