Who it’s for
BookArc for coaches
Coaching is sold on trust, and trust is expensive to build one conversation at a time. A book does it while you sleep.
The problem
Every first call starts from zero
You spend the first twenty minutes establishing that you know what you are talking about. A book does that before the call is booked.
You explain the same framework weekly
The thing you say in every discovery call is a book. You have written it out loud a hundred times already.
There is no time to write it
The clients who make the book worth writing are the reason there is no week to write it in.
What a coach should actually write
Not “my approach to coaching”. Nobody searches for that. Write the book about the problem your clients have before they hire you — the one they can name, that keeps them up, that they have already tried to fix twice.
The best test is your inbox. The question you have answered by email five times this year is the book, and it is already validated, because five people asked.
The two books worth having
The giveaway
Five to seven short chapters, read in half an hour, given away for an email address. It solves one specific problem completely and then names the next one — which is the one you are hired for. The full case for this shape is here.
The programme in a book
A workbook that walks somebody through the first weeks of what you do, with exercises they actually complete. Two things happen: people who work through it arrive at a call already started, and people who do not, self-select out. Both are useful.
The objection worth taking seriously
“If I give away the method, why would anyone hire me?” Because the method was never the scarce thing. Everybody who wants to run knows they should run. What they buy is accountability, judgement about their specific situation, and somebody who has seen it go wrong before.
A book that holds back reads as a book that holds back, and it converts worse than one that gives everything and is honest about what a book cannot do for you.
Questions people ask
How long should a coach’s book be?
For a giveaway, 5,000 to 8,000 words — finishable in one sitting. For a paid book, 15,000 to 30,000. Longer is not more generous; it is just longer.
Can it write in my voice?
It writes in a register set by the format, and you edit. The parts that are unmistakably you — your examples, your numbers, the sentence you always say — are worth adding by hand, and they are what make the book yours.
Also written for
- Self-published authorsYou already know how to publish. The bottleneck is the draft, and the six weeks between “I should write that” and chapter three.
- ConsultantsA consultant’s hardest problem is being credible to somebody who has never met them. A published book or report is the least effortful way to solve it.
- Course creatorsYour course already has a structure, a promise and an audience. Three of the four hard parts of writing a book are done.
Write the book you keep meaning to write.
Describe it in one sentence. BookArc plans the chapters, writes every one of them and designs the cover. 30 credits free, no card.