Who it’s for
BookArc for course creators
Your course already has a structure, a promise and an audience. Three of the four hard parts of writing a book are done.
The problem
Completion rates are the real product problem
People buy the course and stop at module three. A workbook they physically fill in is one of the few things that moves that number.
A course is invisible to search
Nobody finds a course platform through Google. A book is findable, forwardable and quotable in a way a video module never is.
Nothing to give away
You have a $500 course and nothing between “stranger” and that. The gap is where the sales go.
The three books a course business wants
1. The prerequisite, given away
Teach the thing your course assumes people already know. Everybody who finishes it is now qualified to buy, and knows it. It is the most naturally converting lead magnet shape there is, because the sale is the obvious next step rather than a pitch.
2. The companion workbook
The workbook format is built for this: teach briefly, then put the reader to work, with each chapter producing something they keep and the next chapter using it. It raises completion, and completion is what produces the testimonials that sell the next cohort.
3. The course as a book
The course format plans 15 to 20 modules grouped into units, each with one objective phrased as something the learner will be able to *do*, and a check-yourself task at the end. It is the same material at a different price point, reaching the people who will never buy a course but will buy a book.
Which one first
The giveaway, every time. It is the cheapest to make, it feeds the list that everything else depends on, and it tells you — from what people reply to — what the paid book should be about.
Questions people ask
Does a book cannibalise course sales?
In practice the audiences barely overlap. A book buyer wants to read something for $10; a course buyer wants structure, accountability and access to you. The book more often introduces the course than replaces it.
Can I use it for the course material itself?
That is what the course format is for — modules with stated objectives and a check-yourself task, rather than chapters. You would still record the videos; this is the written spine.
Also written for
- Self-published authorsYou already know how to publish. The bottleneck is the draft, and the six weeks between “I should write that” and chapter three.
- CoachesCoaching is sold on trust, and trust is expensive to build one conversation at a time. A book does it while you sleep.
- ConsultantsA consultant’s hardest problem is being credible to somebody who has never met them. A published book or report is the least effortful way to solve it.
Write the book you keep meaning to write.
Describe it in one sentence. BookArc plans the chapters, writes every one of them and designs the cover. 30 credits free, no card.